A Internal Tool Turned External LinkedIn Automation Platform
We Built the Tool We Wished Someone Else Had Built.
LinkedIn automation tools kept breaking when the API changed, cost too much to justify, and gave teams less control than they needed. So the 6sense HQ engineering team built their own.
Project at a Glance
What We Were Working With
LinkedIn Automation / Sales Tech / Lead Generation
Industry
Internal Product — Built and Used by 6sense HQ
Type
Custom LinkedIn API Handling, JavaScript Stack
Technologies
6 Engineers (Internal Dedicated Team)
Team Size
3–6 Months
Duration
Project Overview
What Breaking Mars Does
Breaking Mars is a LinkedIn automation platform built for teams frustrated with tools that break. It automates connection requests, messages, and follow-ups across multiple campaigns and accounts from a single, easy-to-use dashboard.
Leads can come from LinkedIn search, CSV uploads, or Sales Navigator. They're tracked with color tags, and campaign stats are visible without exporting spreadsheets. The platform runs automatically, minimizing manual work.
It's also resilient to LinkedIn API changes, designed to keep campaigns running smoothly without emergency patches.
The Challenge
What the Team Kept Running Into
Before Breaking Mars existed, the team relied on the same LinkedIn automation tools as everyone else. The experience was frustratingly predictable, with the same three issues repeating.
High Costs
Outreaching tools charged steep monthly fees, especially when managing multiple accounts, for what they delivered and how often they failed. The cost was hard to justify, but the team paid it to avoid doing everything manually.
Tools Break with API Changes
LinkedIn updates frequently broke these tools. Campaigns would stop mid-sequence, accounts would flag, and fixes depended on the provider's timeline, killing outreach momentum.
Lead Management Was Messy
Tracking contacts, sequence stages, and campaign performance required spreadsheets, exports, and manual tagging. The tools captured data, but organizing it was a constant headache.
The Solution
How the Team Solved It
A team of six engineers built Breaking Mars as an internal tool first, focusing only on what was needed and avoiding feature bloat.
Minimum MVP
The first version included only the features the team used daily. No extras or unnecessary widgets. Building for internal use kept the scope disciplined and focused.
API Resilience
The platform was designed to handle LinkedIn API changes automatically. Updates are absorbed without breaking campaigns, ensuring uninterrupted performance.
Lead Organization
Leads are tracked and color-coded, making sequences and progress easy to follow. Tasks that previously required spreadsheets are now managed entirely inside the platform.
Keeping Delivery Continuous
What the Build Taught the Team
1
Mid-Campaign LinkedIn Update
When LinkedIn changed its API mid-campaign, Breaking Mars adapted without disruption. The resilient architecture proved the approach worked in practice, not just theory.
2
Internal Use Shaped External Features
Every functionality in the public version had been stress-tested by the team daily. They knew what worked, what was missing, and what essential insights no market research could fully replace.
3
Simplicity Had to Be Defended
As the tool moved from internal to external use, the team resisted adding unnecessary features. Breaking Mars stayed lean, focusing on reliability over complexity and delivering real value rather than a feature checklist.
Results
What Breaking Mars Delivers
Eliminated
Dependency on expensive third-party tools
Resilient
Survives LinkedIn API changes without campaign disruption
Live
Used successfully by the 6sense HQ team before external release
Lean
Core features only — no complexity that slows the team down
One Place
Campaigns, lead tracking and stats in a single dashboard
From the Team
Why Breaking Mars Exists
Breaking Mars was built by the team that used it every day. Every feature exists because someone needed it to exist. Running it internally for months gave our team insight and control no client brief could provide.
CTO
6sense HQ