Breaking Mars: A Lean, Fast Alternative to Costly LinkedIn Automation
Industry
LINKEDIN AUTOMATION / SALES TECH / LEAD GENERATION
Technologies
CUSTOM LINKEDIN API HANDLING, JAVASCRIPT STACK
Team Size
6 DEVELOPERS
Duration
3–6 MONTHS
Project Overview
Breaking Mars is a fast, cost-effective LinkedIn automation tool designed to handle lead generation, messaging, and follow-ups. It’s built to adapt to LinkedIn’s constantly changing APIs. Developed in-house by a 6-member dedicated development team, it started as an internal MVP with minimal UI. It helps users launch campaigns, connect accounts, and automate outreach, eliminating the need for manual work.
Why We Built It
We used other tools for LinkedIn automation, but it was expensive and hard to manage. So, we built Breaking Mars — a faster, cheaper tool that could adapt easily. Our dev team focused on a simple MVP with only the core features. It worked so well for us internally that we decided to offer it to others who face the same problems.
The Problems We Faced
1. High Cost
Other automation tools were too expensive for long-term use.
2. Poor Lead Management
Existing tools lacked proper organization and control.
3. API Instability
LinkedIn changed its APIs often, breaking most automation tools.
4. Limited Flexibility
Adapting to LinkedIn’s updates required manual fixes and wasted time.
The Solution We Built
Lower Cost – Breaking Mars is more affordable than other tools.
Minimum MVP – We built only the core features to keep it simple and fast.
API-Friendly – Designed to adapt easily to LinkedIn’s changing APIs.
Color Tags for Organization – Helps users easily sort and manage leads visually.
Full Automation – Handles messages, connections, and follow-ups with no manual work.
Something to Keep in Mind
We started Breaking Mars with a very minimal MVP, built only with the core features needed to get results. The focus was on speed and function, not design. The UI was kept simple, and we avoided extra features to reduce complexity. This helped us launch faster and test what really mattered to clients with the least effort.
Key Features
Automated Workflow – Handles connections, messages, and follow-ups without manual effort.
API Change Handling – Built to adapt to LinkedIn’s monthly API changes easily.
Color Tags – Lets users visually organize and track leads quickly.
Multiple Campaign Options – Supports LinkedIn search, CSV uploads, and Sales Navigator.
Campaign Stats – See lead progress and message performance in one dashboard.
Project Results
Saved Costs – No need to pay for expensive tools like Meet Alfred.
Faster Lead Gen – Quicker outreach and follow-ups saved hours of manual work.
Worked Internally – Used successfully by our own team before offering to others.
API Ready – Kept working smoothly even when LinkedIn changed its APIs.
Easy to Use – Simple UI made it easy for anyone on the team to use.
