Voom—Case Study—Internal Product

An Internal Team Communication Channel Through Voice Notes

One Month to Frictionless Team Voice Communication

Slack lacked voice support, and alternatives were unreliable. 6sense HQ created Voom to fill the gap.

Project at a Glance

What We Were Working With

Team Communication / Voice Tech / Productivity Tools

Industry

Internal Product

Type

1 Designer, 1 Developer, 1 QA Engineer, 1 Project Manager

Team Size

1 Month / 3 Sprints

Duration

Project Overview

What Voom Does

Voom is a browser-based voice messaging tool for teams who want quick audio updates without switching apps, using unstable recorders, or seeing ads. Users simply record, get a link, and send.

It integrates with Slack, keeping messages in existing workflows. Recordings are unlimited, encrypted, and downloadable as high-quality MP3s.

Built in 2018–2019, Voom addressed a gap: Slack lacked voice messaging, and alternatives were unreliable, expensive, or cluttered with ads. The team created a solution that just works, designed for speed and reliability.

Voom project overview

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The Challenge

What The Team Was Up Against

Before Voom, sending quick voice updates required workarounds with tools that weren't built for teams.

Slack Lacked Voice Messaging

Slack had no native support for audio messages. Ten-second updates that would take minutes to type had no home in the team's primary workflow.

Alternatives Were Unreliable

Browser tools like Vocaroo worked but felt unprofessional and didn't fit team workflows. More polished options, like Loom, were inconsistent, with recordings that occasionally failed or were lost.

Ads Made Them Unusable

Tools with full functionality were expensive or overloaded with features the team didn't need. Free options solved costs but added ads, clutter, and frustration, making daily use impractical.

The Solution

How We Solved It

A small team of one designer, one developer, one QA engineer, and one project manager built Voom in one month over three sprints.

Recording and Sharing

Open the browser, record, get a link, and send. No installs, accounts, or extra steps. The entire experience focuses on speed and simplicity.

Slack Integration

Voom was built directly into Slack, so voice messages fit seamlessly into the team's existing workflow. Sending a message is as easy as sharing a file.

Designed for Daily Use

No ads, upsells, or unnecessary screens. The interface is clean, reliable, and unobtrusive, blending into the workflow without distraction.

How We Solved It Overview

Keeping Delivery Continuous

What Happened When Things Changed

1

Three-Sprint Delivery

Design was completed in the first week, development ran through the middle sprints, and the final two weeks focused solely on bug fixes and feedback. This sequence ensured the product was usable and high-quality.

2

Simplicity as Strategy

Every feature was tested against one question: does it help send a voice message faster? Anything that added friction or unnecessary complexity was cut.

3

Using the Tool Internally

The team used Voom daily before release. This real-world testing surfaced rough edges early and validated functionality without formal user tests.

Results

What Voom Achieved

1 Month

A fully working internal tool

Unlimited

Recordings, with no time or session limits

Encrypted

Secure, private storage accessible only to the user

100%

Sprint completion — on time, within scope

Zero Ads

A clean interface with no distractions, no upsells, no clutter

Built by the Team

What Shaped Voom

This project of ours is the kind of problem-solving instinct that carries over into how the team approaches client work.

6sense HQ CTO

CTO

6sense HQ